ある美食家ブロガーの取組み〜美食くじ引きで飢餓撲滅支援〜 (和文要約、本文は英文)
世界で最も人気のある美食家ブロガーが、飢餓撲滅支援のため、美食をテーマにしたくじ引きを始める。
英国誌が「美食ブログの女王」と呼ぶ、ピム・テチャムヤンビビットさん（サンフランシスコ在住）は、自身のブログで「希望のメニュー」と題したキャンペーンを展開。世界の美食家たちをターゲットにくじを販売し、集まった資金をWFPに寄付する。くじの対象となる賞品は幅広く、世界的に有名なレストランの食事券（シドニーで日本人シェフ和久田哲也氏が経営するテツヤズもその一つ）、世界各地のおいしい特産品から、有名シェフとコーヒーを飲む権利、ユニークな料理本まで。くじは一口10ドルで誰でも参加でき、買えば買うほど当選の確率が上がる。
FOODIES AUCTION CULINARY DELIGHTS IN AID OF THE WORLD’S HUNGRY
NEW YORK – In the lead up to the holiday giving season, one of the world’s most popular food bloggers has today launched an on-line raffle of unique food items in aid of the United Nations World Food Programme (WFP). The auction aims to encourage food aficionados across the globe to play a part in helping the world’s poorest and hungriest people.
Pim Techamuanvivit, whom a British national newspaper called the “queen of food bloggers”, launched her “Menu for Hope” campaign two years ago from her base in San Francisco, California. As the creator and author of the internationally acclaimed food blog Chez Pim -- http://chezpim.typepad.com -- she chose WFP as this year’s beneficiary of funds to be generated in a raffle offering a wide range of culinary and gastronomic items.
“What better cause for food bloggers than to feed the world’s hungry,” says Techamuanvivit. “For us, food is a joy. On our blogs, we celebrate food as a delight or even an indulgence. Yet, many others who share our world do not have that privilege. For them, food is a matter of survival. This "Menu for Hope" is our small way to help.”
The raffle includes an eclectic range of enticing items donated by food bloggers around the world. Among the prizes on offer is an invitation to have coffee with the famous chef, Thomas Keller, whose California restaurant, The French Laundry, has established an international reputation for fine wine and good food.
Also on offer is an opportunity to win a table for two at the famous Tetsuya's restaurant in Sydney, Australia, plus a dazzling variety of local food specialities from around the world, and rare recipe books describing unusual ways to cook the ingredients.
“This raffle is yet another innovative way of engaging a wider audience,” said Neil Gallagher WFP Director of Communications. “The western media today are preoccupied with obesity and dieting. They have lost track of the cruel fact that in poor countries, hunger and malnutrition still claim more lives than AIDS, tuberculosis and malaria combined. Most who die are young children.”
Anybody can take part in the “Menu for Hope” raffle by logging on to Pim Techamuanvivit’s blog – http://chezpim.typepad.com. The blog carries simple instructions about how to purchase individual tickets to the value of US $10.00. The more tickets you buy, the greater your chance of winning your favoured prize.
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WFP is the world's largest humanitarian agency: each year, we give food to an average of 90 million poor people to meet their nutritional needs, including 58 million hungry children, in at least 80 of the world's poorest countries. WFP -- We Feed People.
WFP Global School Feeding Campaign – For just 19 US cents a day, you can help WFP give children in poor countries a healthy meal at school – a gift of hope for a brighter future.
Visit our website: www.wfp.org
For more information please contact (email address: firstname.lastname@wfp.org):
Bettina Luescher, WFP/New York, Tel. +1-212-9635196, Cell. +1-646-8241112, luescher@un.org
Pim Techamuanvivit, Tel : + 1 415 412 0549, e-mail : pim@chezpim
Brenda Barton, Deputy Director Communications, WFP/Rome, Tel. +39 06 65132602,
Mob. +39 3472582217
Gregory Barrow, WFP/London, Tel. +44 20 72409001, Mob. +44 7968 008474
Christiane Berthiaume, WFP/Geneva, Tel. +41 22 917 8564, Mob. +41 79 285 7302